Awards
Promotion
A considerable amount of work has been carried out to promote the brand. There is anationwide advertising and sales campaign and activities so far to publicise and promote the product have included features in the national press and consumer magazines including:
- Major national daily newspapers including The Sunday Times, Saturday Telegraph, The Scotsman, The Herald and The Daily Mail
- Trade and consumer magazines including Gillian McKeith ‘You are what you eat’, Easy Living, Slimmer and Good Housekeeping magazines
- Features on UK TV programmes including GMTV.
Exhibitions
Since the product’s launch in September 2004 at the Speciality and Fine Food Show at Olympia, Applesnapz has exhibited at:
- Natural Trade Show (Harrogate, UK, September 2004)
- (Olympia, London, UK, April 2005)
- The BBC Good Food Show (NEC, UK, November 2004)
- Speciality & Fine Food Show (Olympia, UK, September 2005)
- IFE (Excel, London, UK, March 2005)
- ISM (Cologne, Germany 2006)
- Natural Product Europe
- Natural Products Expo West (Anaheim, USA, March 2006).
Awards
The products have won:
- Winner at ISM Cologne 2006 for 'Best New British Product'.
- Winner in the Retail - Dairy, Confectionery and Snacking Category at the Scottish Food and Drink Excellence Awards 2005
- Best product: The Natural Trade Show in Harrogate 2004.
